[jolic]

This is part of a whole debate which you find by searching for "personal data as counter-performance". For example:

> The German Minister for Interior, Thomas de Maizière, has voiced many of the concerns of Member States over the concept of “private ownership of data” and the risk this might entail for consumer privacy. Minister de Maiziere cautions, “If I can sell ‘my’ data, there is a danger of privacy being up for sale. Then at some point, only the wealthy will be able to afford to opt out, while the economically weaker are effectively forced to put ‘their’ data up for sale”. The DCD proposal also conflicts with the rights and remedies detailed in the UK’s Consumer Rights Act, which become invalidated when consumers exchange personal data in return for access to digital content. While the UK government has stated that it has “no fundamental objection” to applying these rights to situations where consumers exchange personal data for access to ‘free’ digital content, it has also said these rights could “unduly inhibit” that “very innovative business model”. Most recently, Giovanni Buttarelli (EDPS) published an Opinion on the Commission’s proposal, warning that “individuals should not be required to disclose personal data in ‘payment’ for an online service”.

https://cdt.org/blog/ec-proposal-to-pay-with-personal-data-c...