[throwawaymanbot]

I feel it does benefit the consumer. You are assuming that google is going to show me the best search results etc for my query, while in reality they are displaying what suits them and their advertiser better.

Which is great for google, not exactly great for my interests however.

[lerpa]

Google doesn't have to fulfill any interests of yours, though.

[throwawaymanbot]

Exactly. Thats my point. Its not beholden to me. But alters what I see, based on what fulfills their interest, not what fulfills mine.