[yazan94]

From the article:

> Google has demoted rival comparison shopping services in its search results: rival comparison shopping services appear in Google's search results on the basis of Google's generic search algorithms. Google has included a number of criteria in these algorithms, as a result of which rival comparison shopping services are demoted. Evidence shows that even the most highly ranked rival service appears on average only on page four of Google's search results, and others appear even further down. Google's own comparison shopping service is not subject to Google's generic search algorithms, including such demotions.

There is nothing wrong with Google's integration. The complaint is that Google unfairly promotes its own services at the expense of rivals. When I search for something, I expect the search results displayed to be relevant and fair. I have no problem with Google having that sponsored Google Shopping ad, but demoting other highly relevant results to the fourth page is highly anti-competitive and downright unfair. How many times in the last week have you actually flipped through 4 pages of Google Search results?