[philwelch]

That makes absolutely no sense--the "Power Macintosh" wasn't unveiled until the PowerPC chips were actually shipping, because the brand denoted the presence of the new processor. Why would you name a computer brand after a processor it doesn't have? It's like calling a 386-based 486-era laptop a "Penta" because you anticipate that future versions of it years in the future will have Pentium processors.

[pohl]

Well, branding is about many things, but making sense is not among them.

http://en.wikipedia.org/wiki/Brand_management#Functions_of_b...