| >> If user were to click “x” in the screenshot above, they will be taken back to Google search results. > As a user, this is what I want. That's what the back button is for though. For me, I consider AMP pages a kind of in-between page. I searched on Google, and Google is showing me the AMP page, and not the real website's page. This is apparent by the URL in the address bar. I expect that clicking the close button will close the AMP page and take me to the real page. It fits the model better, and it solves the problem of not being able to see the actual URL (to share, bookmark, etc). Instead it does something unexpected, it acts like a back button, something I already know how to use. That broken interaction makes Google's AMP experience super frustrating to me as a user. The side effect is that I don't use Google's search on my phone anymore. I think it's a big reason people complain about it, and want the opt-out option. |