[sr2]

> So they have publishers by the balls "forcing" them to use AMP to get higher in their rankings.

Except that I don't write blogposts to please the Google search engine. A site can be found via many other ways. News sites like Reddit are a great way to be discovered, aswell as HN. There's also link dumps like Pinboard which are another way to discover, aswell as others. Twitter, etc

[untog]

You presumably also don't write blog posts as your primary source of income. A lot of media companies do, and depend very heavily on search engine traffic in order to make money. Between Google and Facebook, their fate is entirely out of their own control.