[thatwebdude]

Fender and Gibson are iconic, classic brands. They'll never deviate from what they do; because when they do (look at the double-cutaway Les Paul they just tried to hawk) they get torn to pieces.

If anyone wants to innovate in the industry, they have to come out of nowhere. Strandberg is doing well at this, with concepts you mention. Kiesel/Carvin kinda is too. Line 6 almost did, but cheap-ified the digital transition which made way for Kemper and Fractal (boutique digital brands, LOL, so funny to say) to take the stage and actually change some minds.

Because we all play guitars designed 50-60 years ago we're naturally going to resist change.