[MachinShinn-]

Its still obviously stupid. The difference this time is there is a new niche that places like Whole Foods serve. They're not in the 'food' business so much as the 'whole food / wellness' business.

These people will pay a premium that warrants delivery.

[sanswork]

I've been having groceries delivered from the internet pretty much continuously for the past 15 years or so across 3 countries and a half dozen services. What is stupid about grocery delivery?