[caseysoftware]

I would further note that the "Us" and "Them" are different in every scenario throughout your day.

When you listen to the news, the line may be drawn based on geographic/state boundaries. When you talk with your coworkers, the lines are based on competitors vs partners. When you bump into that college friend, the lines are based on shared experiences, fields of study, or teams. When you go home and have dinner with your spouse, it's based on blood and marriage.

We choose, prioritize, and "optimize" based on all those lines throughout the day. We choose our values and connect and share or divide and compete as appropriate.

I was going to say "until we deny the 'Them' resources, there's not a problem" but we want to do that every day right? We want our team to get the best players, our companies to hire the best people, and our work to attract the best customers.. all of those things deny resources to the 'Them' in those scenarios.