[peculiar]

>> can someone explain why anyone would need this?

> Imagine if Facebook was decentralized. You could own your data.

But is blockchain really an effective solution for this kind of use cases? Can't you own your data without it? Isn't it too expensive and redundant? I can see a value in a blockchain based DNS alternative (though it would be useless without mass adoption). But Facebook killer platform in my opinion can have only one reason to use blockchain: just to use blockchain.