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>- If I'm searching for details on some car models ... why the fk is google shoving insurance ads on my screen real estate? //

Brand marketing. It may not work on you, but it works in general.

Personally I consider myself pretty imune to marketing but when you think "who else should I check to switch my car insurance to" then that brand is going to pop up if it's been fed to your brain enough. Indeed when you're looking at a list of similar offers the one that's associated with a name you already know will seem somehow more trustsworthy, it's an insidious finagling of a brand in to your brain drip by drip. Why do they do it? It works.