[Sapph]

Question: do you send new users an onboarding drip email sequence?

This makes a huge difference in driving them to actively use it and upgrade later.

Sequence:

1. Welcome email.

2 Educate them about the value of one major feature with screenshot(s) (what makes it better/easier than similar products).

3. Educate them about the value of another major feature with screenshot(s).

4. (Specific to your product since tons of existing users request features): Send an email listing the top 3 most frequently requested features and ask them to vote for (click on) one. This email increases user investment in your product and subtly reminds them about it.

5. Ask them to upgrade (buy a licence in your case).

You can find templates of these emails here: http://www.artofemails.com/onboarding

Tools you can use to send this sequence: ActiveCampaign, ConvertKit, MailerLite

Don't worry about possibly annoying some users with the onboarding sequence. The increase in number of users you'll convert will greatly outweigh the number you may potentially annoy (and they can 1-click unsubscribe anyway).

[mherrmann]

Thank you for the good suggestion. I know it's a common practice for SaaS businesses. I'm not doing it (yet) because mine is a desktop app, which doesn't require you to leave your email address to get access to. In other words, I can't send out a drip sequence because I don't have my users' email addresses. In my niche, asking the user to supply his email address just so he can download is very uncommon. I'm afraid that it will annoy users. I am trying with a tutorial [1] first. If that doesn't work, asking for email and sending out a drip sequence as per your sequence is still an option.

Thanks!