[robinjfisher]

Focus on retention. My app[1] is sticky in that once you're set up it's a bit of hassle to leave and even then you'd only likely do it at one point during the year. This makes long-term retention fairly easy and worth some up front time investment in accommodating specific requests.

As an example, one new customer wanted a general "notes" page for each employee. Not hard to build, other customers might find it useful and they now have c. 250 employees on their account. Moving them to a different service is not simple.

Interestingly, my longest-serving customer is also one of my first. They've been with me nearly six years. My LTV averages around £550 because of that stickiness.

[1]https://leavetrackapp.com

[mherrmann]

That's a great idea for an app and it looks very nice. Congratulations. I assume it's generating enough income for you to work on it full time?

You're right I should focus on retention.

[robinjfisher]

Thanks. Not quite enough for full-time and to be honest I've not invested the time or money in acquisition of customers. Looking to change that this year. Have tried Google ads previously with not much success so looking to target some HR-related sites to drive more valuable traffic.