[dbot]

Uber needs to focus on customer loyalty - having a base of loyal customers means they can engage in licensing deals with the true automakers.

How to build loyalty? Create a rewards/milage program similar to airlines. Most business travelers commit to one airline because of the status and perks they receive. Some Uber perk ideas include:

1. priority response during high demand

2. free "upgrades" from UberX to higher class vehicles when demand/wait time allows

3. partnership with airline lounges to get access when traveling