[bsvalley]

1. Hire Chris Lattner who just left Tesla to take over self-driving initiative.

2. Ask Chris Sacca to come out of retirement and to get more involved in Uber's strategy.

3. Find a COO like yesterday.

4. Shut down Uber eats and Uber rush and double down on self-driving initiative.

5. Make the team leaner, more agile and eliminate 1s layer of management (engineering managers, etc.). Dev teams should be %100 autonomous driven (not managed) by product managers.

6. Eliminate Tips.

7. Pay Uber drivers way more and have them sign a special contract (can't sign-up with other competitors).

8. Increase passenger engagement during a ride by providing location-based deals, events, etc. A twitter-like app to use while riding an Uber.

etc... this is just a short list.

[CydeWeys]

The thing about tipping is that it actually helps to solve one of Uber's biggest problem: Their cash burn rate. Tipping allows them to move a good chunk of their driver costs onto their customers, same as how it works for servers in restaurants. I understand the ideological opposition to it, but they might not be able to afford to not have tipping.

[bsvalley]

It's a trade off, company versus customer experience. For a private company like Uber it's a no brainer. They should take the loss to make the user experience better and to acquire more users. Low cost and frictionless payment, that's what they should be aiming for the long run. Asking for your users to pay more while lowering your drivers paychecks is a recipe for failure at that stage of the game.

[CydeWeys]

They can't afford to take the loss, though. They are running out of runway and have less than a year less. They are already huge; at some point they have to make the shift to being profitable.

[bmm6o]

> have them sign a special contract (can't sign-up with other competitors).

IANAL but it seems like this would kill the case that drivers are "independent contractors" and that would have a huge impact on their cost structure.