So instead of changing the culture, basically pretend that the only problem Uber has is damage to its brand because its lack of ethics was finally called out?
You're right, frgtpsswrdlame totally skipped over that Uber currently seems like a rampant shit-show from the outside - I can't imagine any women applying to work there - but he did address two concrete issues Uber has that aren't just "brand damage": focusing too much on self-driving tech, and their flagrant disregard for local laws.
But he's not suggesting that they change their ethics and stop abusing local laws. Rather, he's suggesting engaging in unethical anticompetitive practices that abuse regulation to create barriers to entry. That's just a change of tactic, not a change of mindset.
To be clear, I hate Uber's culture and my plan isn't exactly ethical, it's just the best way to turn them around in 180 days. Uber's culture is set, the time it would take to root out "bad apples" and then change the mindset of whole teams is longer than Uber's money will last. They've grown enough, they need to start making money, then once they've stabilized go on an intense housecleaning. It's also just my layman's opinion.
Except of workplace attitude problems, which are fixable, the rest of the behavior are OK for a disruptive company. They are at war with taxi companies and regulators, the war is their business model.
You're right, frgtpsswrdlame totally skipped over that Uber currently seems like a rampant shit-show from the outside - I can't imagine any women applying to work there - but he did address two concrete issues Uber has that aren't just "brand damage": focusing too much on self-driving tech, and their flagrant disregard for local laws.