Handmade is actually worse than Etsy for this. I tried creating a Handmade account with the same products I sell on Etsy and Amazon basically said they weren't handmade enough. If you're not making jewelry or textiles, don't get your hopes up.
I used to work for a company called Tictail (https://tictail.com) that promotes upcoming brands. If you're anywhere in the fashion, home, jewelry and accessories kind of space, it might be a good fit. Check it out.