[ramadis]

I agree with you about the complexity of a mvp. It indeed may vary. However a mvp is about testing an hypothesis, not building a simple version of a product.

Maybe an mvp for a complex product is just a landing page explaining features with a buy button, built in under 2 hours using optimizely.

Again, it depends on the hypothesis. So, in this way, I differ with you when you say getting out a mvp asap doesn't make sense. Because validating you hypothesis is what you want to make as fast as possible. But then, launching as fast as possible doesn't imply necessarily launching fast.