An app that instructs the user to pick up the phone and hold it to his head as he would while talking, records the RSSI over a course of a couple of minutes, then graphs or displays the results might be an interesting weekend project.
You can do it if you've jailbroken. Haven't looked for non-jailbroken stuff.
On my 3GS, I can vary up to 20 dBm depending on how I'm holding it, how I rotate myself and/or the phone, where I'm holding it in relation to my body, etc.