I see -- I thought the patent was new. I'd ask you why you wrote a patent that allows large companies to block the open flow of online information (considering that it might prompt other companies to block information in different, but similar, ways), but I'm guessing that you won't be able to talk about it.
If you are a good guy, getting a patent for X may help you prevent bad guys from using X.
Also if you don't patent X, somebody else might and then figure out a away to use it against you.
News sites too often write the patent articles in the form "company A plans to do Z" when the only fact available is that company A has applied a patent for Z. There's an incentive for a company to patent pretty much everything they can, since besides the patenting costs, there's no downside I'm aware of in having extra patents. The costs are probably negligible on Google/Amazon scale and when you have good processes.