| What are your "return segments" or whatever you call them? I work in a store that has, on average, 200-250 returns a day (1/10 sales/traffic). It's a very popular store. I would segment this way (without any data, just envelope) in no particular order: Buy A Lot & Return Some or All Occasional Honest Jane Mad As Hell With Wild Expectations Scammers (part 1); Return counter is a bank Scammers (part 2): Free lease of equipment Scammers (part 3): Online Returns Scammers (part 4): Garage Sale Pickups Scammers (part 5): Anything Electronic or Gift Card-esque Scammers (part 6): Stolen Goods Scammers (part 7): "Last 15 minute Jack" Shoplifter I clearly see that we affect customer behavior if we turn the screws on our policy. |