[seoseokho]

I'm sure they will do promoted jobs. But I wonder if this is more of a defensive move against job related ads that are stagnant - they're trying to do something similar to what they did with the hotel booking: to encourage higher all around bidding from the ecosystem on ads (or find new revenue stream) by putting competition on the intermediaries (ota) that were outbidding the orignators (hotels) for keywords about the originators.