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by kodablah
3288 days ago
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This is a hypothetical, so let's say yes. So, do I need to filter out my users to avoid fines? That may seem noble and great in this particular case, but it's a slippery slope. The more regionally-specific regulations that are introduced causing more work for companies, the more the ROI per customer in that region may reduce. Once it gets below 0 with the threat of fines for a company, the users might be cut off. It seems all good for this specific policy because most of us agree with it globally. But data protectionism and/or extreme regional deviations/regulations in law will reduce the globalism everyone shares. Other options (such as educating the populace or encouraging competition) can be more effective than restrictions. This is something to think about as the EU grows smaller, not larger. Even today, small companies with fewer EU users may stop and think about providing access at the cost of, e.g., building a portal for them to manage cookie settings. |
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I guess we'll see what happens with Brexit, but I would argue that the EU is growing in global importance and leadership. With the USA's recent NSA scandals, isolationist rhetoric, and backing out of international environmental agreements, I think we're going to see the EU increasingly set the tone for international trade.
I'm sure there will be plenty of tech firms that choose to serve only US customers (in the same way that there are Chinese-only and Russian-only companies today), but competing "globally" will mean following the EU's lead.