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by bitL
3280 days ago
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Clothing retail is super low margin unless you sell high-end luxury goods. This approach eats basically all the profit and it's not worth for us to have an average gain of $0.01 on such a customer; we go gladly without them. It's also like some photographers buy an outfit for a photoshoot and return it back right after they are done. We can then only sell it off for scraps on eBay etc. giving us both headache and unnecessary work. If Amazon wants those customers and burn money on them, let them. |
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Wear and return is certainly prevalent though our customers see it more often in occasion-wear (for example bridesmaid dresses). Their average customer values (even their highest returning customers) far exceed $0.01. I'd be really interested in learning why things are so different at your organisation (not that I doubt you but it would make for a really interesting dataset!)
We generally try to help clients integrate returns prediction into their business rules. For example if you've got scarcity of stock, perhaps prioritise customers who are most likely to keep items. Or if you're handling customer calls at the contact centre, prioritise customers who are returns sensitive (those who probably won't shop with you ever again if they have a poor returns experience).