[Tichy]

Compare "We have caught up" to "We took longer, because we wanted to get it right". I think Steve Jobs delivers it even better, but I am too lazy to look up the exact sentence. Both is saying the same thing, but the second version (in Steve Job's variant) can make the competition look bad.

Bing needs to work on their marketing...

[chc]

I think the two versions are both fairly honest, though, and wouldn't be if reversed. Microsoft has had an inferior search project for a long time and is playing catch-up with Google. Apple simply took a long time getting the device to market, but when they did, it was completely game-changing.

[Tichy]

Their implementation of multitasking, to which that sentence was referring, still seems to be inferior. Or let's say different, for diplomacy - yet they make it sound as if they are ahead.

[chc]

Oh, I thought it was the iPad. Misremembered. At any rate, Apple really did wait to release their implementation. They didn't have inferior multitasking for years. They could have stuck in a very poor implementation to begin with (the OS has always supported it), but they did indeed wait on it.

[Tichy]

All I am saying is that Bing could improve their marketing by rephrasing certain things.