| That was my reaction too. I don't think there's enough of an improvement over the status quo experience of crossing a border into a new country and getting to your hotel. In "very foreign" places the value might sometimes be much greater. But, in those situations if you could afford to spend $300 on a service like Solve there's a good chance you're staying at a place that will offer similar functionality or you're meeting up with people who will send someone to help you. That said, if I could book Solve pretty last minute then the prices might be more reasonable, or even be too low. If a flight is delayed and I'm going to be cutting it close for a meeting then $300, or even $600, to remove all uncertainty about the border crossing could easily be worth it. Or if I get to border control and see there's a huge line, I might be more likely to give in to the temptation and spend money to get out of waiting for an hour. I'm also super curious about the vision for scaling this. Even if the prices came down it seems like it's targeting a relatively small market. Plus, it seems like there are inherent limits on the product's scalability - you could only have a relatively small percent of all fliers using Solve before it would get congested and offer a worse experience than not using it! So, you guys must have something bigger up your sleeves! I'm curious where you see it going. Maybe a wider range of personalized travel services (so, still a small number of users, but more dollars per transaction)? I dunno, maybe you just need to convince a handful of big companies to offer this as a perk and you'll be all set. Maybe that market is actually a lot bigger than I'm imagining off the top of my head. All of that said, I do really like the idea of magically making the process of getting from my airplane seat to my destination faster, more comfortable, and less uncertain. I would definitely be a customer at the right price point and/or value prop. |