[joshjkim]

"TWC has skin in the game to explore a new channel." <-- IMO, piece that holds it all together. all media cos have a huge interest in finding and maintaining channels-that-are-not-Facebook - newspapers/magazines/print already nearly live/die by FB's feed (mostly the latter...and the living are now trying to figure out ways to diversify, i truly wish them luck!), and TWC needs to figure out a way to avoid that same dependence as video continues to move more and more online. snapchat is not facebook, and that is worth TWC trying to make work!