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by avitzurel 3289 days ago
For a service like this. Domains mean nothing. If they spent more than the price of a .com domain it's a mistake.

For consumer facing product, they find you one of two ways.

1. Social (Paid ads) 2. Google search (Paid ads)

I am not talking about viral products or brands, I am talking about the average service (like this one).

I saw many companies do this mistake, some paid 10K some paid 2m<, all made a mistake IMHO.

1 comments

Think also about customers who have seen already seen your ad or read about the company somewhere, but did not have immediate need for the service back then. Good and simple domain name might help the end up to the web page right away. If they need to Google, they are exposed to all your competitors.
From what I've seen (and again, I might be very bitter about consumer facing products) the behavior is that even if they think they know your name they will still end up on Google. At which point whether you are solve.com or getsolve.com it matters very very little.

Like it or not, Google is the entry point and how consumers will find your service.

This is certainly our hope. Thanks!