[mpermar]

My inlaw family does run a mattress distribution company. They have represented many brands over the last 30 years. There is one thing that never changes, you get what you pay for. So before buying into the whole "cut the intermediaries", "mattresses have big markups", lies - yes, lies, I'd advice to do a lot of research and see what you buy.

I've run the idea of moving the family business to a similar online model to what casper, eve and others are doing, with similar prices, margins, etc. multiple times. and we always drop this idea off because it's impossible to sell in the prices these companies do and sleep well with yourself, i.e. these guys have the same margins but they sell pretty basic mattresses with a 5 years ( if you are lucky ) lifetime under regular use.