[douglasputnam]

More power to 37Signals for having the good sense to set their own price and value for their own product. There's nothing controversial about asking $9.99 for a simple app that you can master in 5 minutes and use to sync your ideas with your team. Pricing Draft at $9.99 is no more controversial than charging $4.25 for a soy grean tea latte (a one-time use product, at that), $829 for a 64GB iPad, $2,200 for a 2-year Verizon Android contract, $51k for a Porsche Cayman, or $450 million to launch the Space Shuttle...

"There is hardly anything in the world that someone cannot make a little worse and sell a little cheaper, and the people who consider price alone are that person's lawful prey." -- John Ruskin (found on a poster in my local Baskin-Robbins ice cream shop)