[patrick_haply]

For anyone else who has never heard of greenwashing like me two minutes ago:

> Greenwashing is like whitewashing with a green (environmental) brush: companies and organizations making themselves and their products sound or look like they’re really helping the environment. And they lure you in — creating the perception that you can help, too. In some cases you are helping. In some cases, it’s greenwashing.

Source: http://greenwashingindex.com/about-greenwashing/

[rubyfan]

Now I need to go look up whitewashing