[kp1234321]

It's my understanding that growing your own food was way more expensive than buying it, even from a premium market like Whole Foods.

[sh87]

Growing your own food is expensive. Growing food for your neighbourhood is profitable if done right. Selling better food to the rich neighbourhood is even more profitable. Selling them prepared food, even more. Giving them the convenience of that delivered to their homes, much better. And finally, giving them the option of buying this online with set payment schedule and quicker deliveries. Thats Amazon + Whole Foods.

No one ever lost betting on people to be lazy.

[harrisreynolds]

Seeds = cheap. Water = cheap. Dirt = free.

Hard to be that price! :-)

(this assumes the opportunity cost on your time is fairly low, because it would take time)

[Spooky23]

No way. You can grow vegetables for almost nothing.

If you're dopey about it, you can easily spend $500 to grow $20 of tomatoes.