[geori]

For those who have never heard of bonobos, their pants fit exceptionally well. Andy & co focused on doing one thing, having quality pants that fit really well. The fit of the clothing matters more than anything about bonobos and it is where most brands screw up.

[skywhopper]

Do you mean they fit you really well, or that they go out of their way to provide a big variety of styles, cuts, and sizes so that they potentially fit anyone really well?

[hn_throwaway_99]

No, is not about a large variety of cuts and styles. They became well known because their pants, while generally on the slim side, don't make you look like a hipster in skinny jeans, but they also don't look like parachute pants. In the US, mass market men's pants tend to be really baggy and unflattering (aka "diaper butt") for anyone with a slim or athletic build, and that was the niche Bonobos filled.

In short, their pants just make your butt look good.