[spiralganglion]

Andrew Kim did a famous [1] rebrand of Microsoft [2], and then landed a job there because of it [3].

1: https://news.ycombinator.com/item?id=4195208

2: http://www.minimallyminimal.com/blog/2012/7/3/the-next-micro...

3: https://www.theverge.com/2013/1/19/3895444/andrew-kim-the-ne...