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by femto113
3295 days ago
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Pure speculation but I'm guessing their strategy here has a few elements:
- they need to get to meaningful scale on the buy side of the grocery business which they weren't able to do on their own
- Whole Foods is already a "tech friendly" grocery brand (Instacart, Apple Pay)
- Whole Foods has a lot of premium/value add and non-grocery products (prepared food and organic underpants and such) that offer more profit margin than just groceries It probably also doesn't hurt that Whole Foods is the only grocery store within walking distance of Amazon HQ and about 1000 employees eat lunch there every day. |
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