[WalterGR]

I don't think I understand what you mean... Do you mean swapping the roles via inverting the sense of "giver of something of value" and "provider of service"? As in:

"I provide Google the service of access to my personal data, and they give me use of Gmail as a payment, therefore Google is my customer."

"I provide my vendor the service of access to currency, and they give me a product as a payment, therefore my vendor is my customer."

That seems like a stretch, so I must be missing something.

[ori_b]

No, I'm just saying that it's a very vague way of defining a customer/vendor.

[testgoogl]

I've been getting these infinite loops at login in gmail about once a week now. It's getting ridiculous. Google, please fix this. Sometimes clearing cookies doesn't even help