[crispyambulance]

This is merely a way for him to demonstrate his design process on his own terms using a complex real-world project.

Sure, he might love to work at Ableton, but as a portfolio artifact this project may very well attract attention at other places which are interested in that kind of skill-set. I think that's really the intent rather than a single-minded, unsolicited appeal to just one employer.

Its not unprecedented. Googly-as-heck went much further [https://medium.com/@googleyasheck], spent 8-months publicly preparing for a google interview, blogged about it, then didn't get hired by Google. He instead got hired by Amazon. Not bad at all and not a waste of time-- though I bet it was hard for him to get rejected by his dream employer.