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The backstory behind 37Signal's "Draft" iPad app (37signals.com)
47 points by mawhidby 5839 days ago
8 comments

Funny tweet: @tedroden: 37 signals releases MS Paint for the iPad... will probably sell millions.
Irony(?): it's priced high relative to "professional" pure-play drawing apps like SketchPad and Brushes, but by omitting needless features like color and brush controls and adding the one feature of collaborative diagramming, it's probably going to be more valuable to me than either of those other apps, which I mostly use to goof around with my daughter.
Finding a high priced product more valuable is not ironic :)
I'm pretty sure I'm not finding the concept valuable because of the price point.
I think it's debatable whether colors and brush controls in a sketching app are "needless" even though they may be needless for 37signals very narrow internal use case.
From the comments, by Jason Fried, "We might add yellow to version 2.0 in 2012."

Kind of sums up a big part of their design philosophy right there.

also considered arrogance by some
and having a little fun in the comments section by others.
actually I know you were having a laugh - even commented with the rest of the guys here how I found your answer funny. Fact is, however (and I'm sure you know this), quite a bunch of people take that as arrogance.

Personally, I don't care - I agree with your policy on doing less (if your vision is in fact to do less with a product). The fact that some consider it arrogance (as I was alluding to) doesn't mean I do.

(your downvote on my comment was not necessary, but this explanation of my comment might have been. Apologies for the misunderstanding, if there was one)

He can be having fun while still being arrogant towards others; they're not mutually exclusive.
Their choice. You're not forced to use their product. Luckily there's a market offering choice.
I love the idea of deliberately making it imprecise to serve the specific task (to sketch; and ignore details early on.) http://37signals.com/svn/archives2/getting_real_ignore_detai...

And their pricing strategy (from the comments): encouraging other people to add Campfire integration to their own apps – even free ones

they're selling the sizzle, not the steak
From the comments:

"I don’t think $9.99 is too expensive. What you’re paying for is the Campfire integration and the judicious removal of features."

Sad but true. This is how they earn money at 37s.

The app and its price tag seem to embody the true spirit of Apple hardware.
To provide extremely well-engineered devices that look and feel fantastic? Apple hardware is pretty awesome. 1st gen issues aside, that is.
More so simply dress up something incredibly simple (with a brand name and implied value) and chuck an exhorbitant price tag on it.
Erm. I'm not sure exactly what Apple hardware you think is incredibly simple, but having recently looked at Mac vs. Wintel laptops, I can assure you that the Mac laptops are incomparably better engineered.

Personally, I use computers for many, many hours per day, and the little things really add up. Maybe you don't care about that, and you just want the right CPU and hard drive. If that's the case, more power to you.

I hate Apple on principle (1st gen purchase, 'they' mean it when 'they' say not to buy 1st gen!), but I can't seem to find anything to compete with their hardware.

As the owner of a Lenovo work horse, I'd have to respectfully disagree. It's rugged, powerful and has survived freezing weekend/overnight conditions that have damaged macbooks. If something had actually failed, I could have easily swapped it out.

I was just trying to make the point that 37Signals and Apple have a similar reality distortion field.

Let me refer you to my previous statement:

> Personally, I use computers for many, many hours per day, and the little things really add up. Maybe you

> don't care about that, and you just want the right CPU and hard drive. If that's the case, more power

> to you.

My MacBook has been used heavily for four years, and is going strong. The screen, keyboard, and touchpad feel great. The screen is vibrant, with a wide view-angle. The operation of the hinge, the magnetic power adapter, and the layout of the ports is good. The sound is unequaled, in my experience, in a laptop form factor.

I don't know if it survives freezing. I don't really care, though, since I use my laptop on my lap, which isn't freezing.

It sounds like you care more about edge-case exposure issues, which are relevant to you. I care more about the daily user experience.

I've read many posts slagging Apple for overpricing, but when I examine the components, it's as good a deal as any. For example, most cut-rate Wintel laptops have utterly crap screens, something you don't know until you use a better one, and yes, I know Lenovos are [were?] said to use some good ones.

I think the price also reflects though that they don't actually need to sell this to anyone, it's already paid for itself in improving internal process. The people it's mainly aimed at using campfire, I'd imagine would pay for it whether it was 99 cents or $10 if it is useful in improving business process.