[thaumasiotes]

This is noted at the beginning of the piece:

> Research suggests that factors influencing consumers' choice as to which model to purchase are mostly based on wireless functionality (Iyer and Jelisejeva, 2016) and attributes such as shape, design, and comfort (Jensen et al., 2016). Interestingly, sound quality does not seem to be a major attribute for purchase decisions.

[HeyLaughingBoy]

This isn't surprising: the base level sound quality is probably good enough for the vast majority of users, so they don't care about minor differences there.

I worked for an outfit that had a similar problem: we tried differentiating ourselves on quality, only to find out that all customers expected that the vendors in that space already had high quality as the price of entry into the market (a fairly accurate assumption). As a result, they didn't care about "we're better quality than those guys." They cared about "those guys make equipment that's easier to use than yours."