[shopkins]

It's because we're skeptical of corporations that hold the kind of power Facebook does -- power derived from their data on literally billions of people -- just as we would be if it was a government doing the same. And companies like Facebook get extra (deserved) scrutiny, because they aren't as accountable to the people using their products, since those people aren't their customers.

It's not about "startups vs. market leading companies." It's this audience knowing the immense power and control companies like Facebook can (and do) exert over us all.