[macspoofing]

I would be careful with raising pricing. It is a very specialized product that requires changing the way people work with their documents today - meaning you need to educate the users on a) why they need this over the regular document version control in something like Sharepoint b) educate them on how to actually use it and c) define how this product fits into existing document management systems and workflows.

It's hard enough to train people to use existing baseline document management systems and not simply email these things around.

Also, the fact that you need to use your cloud service is a red-flag for certain clients.

[kobeya]

Then do a promo pricing period or something. But don't lock users that would pay higher rates into a low subscription fee structure.