[bonniemuffin]

I don't think people who already use git and latex are the target audience for this.

[microcolonel]

Then they shouldn't market based on it.

[Cthulhu_]

I agree. Git / version control is too complicated for most people. Doesn't Microsoft have its own collaborative editing / version control system in Office365 yet?

[microcolonel]

Office365 does have versioning. I'm not going to say this is better or worse, but it does exist.