[Eiriksmal]

Interesting! I've read The Goal before and found it fascinating, but difficult to tie some of the prescriptions to our roles, in particular. It encouraged me to view more of, well, the goal of the company and how we're a machine that processes raw materials (sales leads) and turns it into profit, as well as the different drop offs in the funnel (conversion rate, failure to collect, etc.)

I'll definitely read The Phoenix Project and see if it can better connect the dots for me, thank you.