[lovemenot]

I'm not the person you're responding to, but my impression of Apple is that pride-in-ownership is a large factor in their success. They have tended to eschew function and utility in favour of form and integrity.

Transport-as-a-service will commoditise the industry. Apple may change, of course. But if they follow their usual pattern, I agree with your parent that lack of owner-pride could challenge Apple's unique selling proposition.

Still, as you said, the market is huge. Even if I'm right, Apple can sell to owners, who'd become proud-though-minority road users.

[imeron]

Transport-as-a-service with your own car. I guess if you end up spending more time in your car, because why not if it drives itself, you my as well be in a nice car which you own. Judging by the look of "shared stuff" currently shared cars will be made from the ugliest plastic imaginable.