[cx1000]

After reading all the speculation about Apple's car project for so long, I'm actually a little underwhelmed hearing their plans. I'm not surprised at what they're doing, but there has been so much secrecy over nothing. I wonder why they kept it so close to their chest.

[dustinarmstrong]

Investors. Don't want to be seen as straying too far from the path or doing anything risky.

[johnsmith21006]

Think investors want the opposite. Apple to get in there and innovate again and do something. No 4k or HDR or VR or AI or 2 in 1s, etc.

[mattnewton]

The article says this plan to do just the kit is a deviation from the original plan of project Titan, which was to do the whole kit and caboodle.

[pulse7]

Maybe because a few years ago this seemed unreachable, huge, special... (therefore secrecy). Today everybody knows it is reachable and near...