[microcolonel]

I've heard people complain that the combination of the female voice, and the naming of the Google service "assistant". There truly is no escape.

You can't give it a masculine name, because it would be nonsensical. You can't give it a feminine name because people will complain that you're associating femininity with subservience. You can't give it a descriptive name because people will complain that you're associating femininity with assistant/secretary work.

I think we're all better off if we just calm waaay down and accept that people like hearing feminine voices from programs with feminine names; and it just so happens that people want a piece of software which does secretary work.