[thaumasiotes]

Googled "uber".

Top result: ad - www.uber.com

Second result: ad - www.lyft.com/Uber_Drivers/Join_Lyft

Third result: organic - www.uber.com

There should be more results, but they aren't visible without scrolling down. Frankly, I find that more disturbing than anything else about this.

[Buge]

The Uber result for me also gives me 5 internal links to uber.com and a "more results from uber.com" link. Also in the sidebar I get a link to Uber's wikipedia page, as well as various information about the company, and links to competitors such as Lyft and Sidecar.

[B1FF_PSUVM]

Welcome to 1997.