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by hunter2_
3296 days ago
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This is a decent analogy, but maybe the difference is that someone in the market for music gear doesn't expect SoundCloud to help them buy it (they know they need a music shop instead); someone in the market for house stuff does expect Houzz to help them buy it (it's not obvious what the deal is). Or simply that many SoundCloud listeners aren't themselves looking to buy gear / make music; many Houzz users are indeed looking to DIY. |
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Yes, you're right. The user-interface to Houzz website does not make the "professional marketplace" distinction obvious.
Houzz does get revenue from both product companies like IKEA furniture, and Viking and LG appliances, etc. They also get revenue from professional contractors to show up in listings when people search photos for "ideas".
Yes, it's not obvious that 99% of the idea photos that people bookmark into their ideabooks come from professionals to advertise their "services" and not product manufacturers to sell "stuff".