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by tjpd
3295 days ago
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There are plenty of examples of individual companies (or groups of companies) getting too much monopolistic (or oligopolistic) power and doing just that or similar. You could look at at the Phoebus Cartel of lightbulb manufactures [1], the Bell System monopoly [2], or in transportation the GM Streetcar conspiracy [3]. Due to Uber's network effects you could say they'd have even greater power to change prices dramatically. Let's say Uber became the dominant transportation network in a particular geography and then trebled prices. Any new competitor has to both lure riders and drivers from Uber. Riders, sure they can be lured by cheaper travel but drivers want to earn the most money. Uber could simply double how much they paid drivers. All the existing drivers (and any new drivers) would rather work for Uber and get paid more. In fact they would have a vested interest in seeing the competitor fail. 1: https://en.wikipedia.org/wiki/Phoebus_cartel 2: https://en.wikipedia.org/wiki/Bell_System#Nationwide_monopol... 3: https://en.wikipedia.org/wiki/General_Motors_streetcar_consp... |
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Bell System ended up being heavily regulated, and it's service was second to none. It was nearly a natural monopoly because of the cost of running phone lines. If Uber ever became that, we could resolve any problems with regulation.
But in reality Uber can never become a natural monopoly, entry into their market is too easy and just gets easier over time as costs decline for systems development/operation.
What will happen if they succeed is that Uber will become a valuable brand, people will prefer it, and other competitors will be forced to compete solely on price. So far brand building is something Uber is struggling with.