[DavidParmelee]

Great article in general. User or customer research definitely shouldn’t be about idea validation. “This feature is good, right?” is a loaded question that would give responses that don’t reflect what your market really thinks. People who ask it find out what they really thought when they launch to silence or experience high churn.

I love how you address value in pricing, too! And how you identify that there are lots of good states between dead and $100MM per year. I know several entrepreneurs who see their SaaS as more of a lifestyle business, and high six figures / low 7 figures gives them a very good lifestyle.

This is the first time I’ve heard of Canny, and the product has an interesting premise. As a user researcher / design strategist who was a developer before, I’d like to see it have a way to map the users giving feedback onto user personas or customer personas instead of treating each user like they’re all the same.

That would make Canny a lot more powerful, in terms of prioritizing features and showing companies how to make higher-value decisions, like redesigning their product, realigning their content, or splitting their product (for different pricing tiers or in general).

[a13n]

Ah yeah! We really want to do "feedback segmentation" where you can plug it into Salesforce / Intercom / Segment to see what your "enterprise customers are saying", or etc.

Thanks for reading :)